Charter Blog

Insights on creative development, production strategy, and the process behind commercial and branded work.

B2B Video

A man is being interviewed by a film crew while a camera operator uses a RED cinema camera

Corporate Film vs Commercial Film: What’s the Difference?

Marketing directors are actively shifting from generic content to strategic films focused on broad corporate and brand goals. Both commercial and...

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Two RED Cinema cameras in front of an LED wall on a film set

The Ultimate B2B Video Marketing Strategy

Business-to-business (B2B) marketing must appeal to company decision-makers rather than consumers. This often requires different practices and types...

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