Charter Blog

Insights on creative development, production strategy, and the process behind commercial and branded work.

Crew working on an LED wall virtual production set to prepare a scene that looks like a museum

Virtual Studios: Transforming Ideas Into New Realities

The technology of The Mandalorian and other big Hollywood productions isn't so far, far away. Charter and Forge Virtual Studios are bringing some of the film industry's top innovations to the local level.

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Building Films With Purpose, From Idea to Execution

As an experienced film production company, Charter understands the importance of your initial vision going into a project. Our expert teams build...

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A director stands on a virtual production set as crew members work to prepare the next shot.

Brand Films: Crafting Stories That Create Lasting Impact

Modern branding requires you to step away from just short-term content strategies. Instead, embrace evergreen content that speaks to your...

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A cinematographer films a BMX biker in front of an LED wall at a virtual production studio

Pre-Production in Film: Why Strategy Determines the Final Outcome

Film crews don't simply walk onto a set and improvise where to set the camera or what to record. Every film requires extensive pre-production...

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A cinematographer and camera operator stand together on a film set with cameras

Commercial Film Production: What Brands Should Expect

Film production for commercials differs from traditional production, requiring extra emphasis on your brand goals, target audience, and distribution...

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A man is being interviewed by a film crew while a camera operator uses a RED cinema camera

Corporate Film vs Commercial Film: What’s the Difference?

Marketing directors are actively shifting from generic content to strategic films focused on broad corporate and brand goals. Both commercial and...

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A film crew is standing on a film set around a dana dolly

7 Unbelievable Benefits of Video Marketing for Your Business

Video Marketing Tips to Get Started So what is video marketing, anyway? Video marketing is simply the use of video content to market your products...

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A director and cinematographer filming a singer performing in front of an LED wall filming a music video

Understanding Motion Graphics vs. Animation for Marketing

Motion graphics and animation are excellent marketing tools that engage your audience and increase brand awareness. You can use them to create...

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Two RED Cinema cameras in front of an LED wall on a film set

The Ultimate B2B Video Marketing Strategy

Business-to-business (B2B) marketing must appeal to company decision-makers rather than consumers. This often requires different practices and types...

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